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Success Story

Success Story

Success Story Of Dashmesh Rubber Products

Company Details: Dashmesh Rubber Products, Sarigam, Gujarat, India
Application Areas: Tyre Recycling Rubber Mulch (TDF Chips), Steel Cleaning, Crumb Rubber Granule, Reclaim Rubber Sheet, Crumb Rubber Powder,
Establishment Year: 2005
Total Employees: 180-200 employees
Group Turnover: 100 crores Indian rupees
Plant Models and Capacity : Tyre Recycling Crumb Rubber Plant (CRM-1500 Model) 1.5 ton/ hour capacity, Rubber Mulch Plant (R-4000 Model) 6 ton/ hour capacity
Rubber mulch and Steel Cleaning Plant (R-1000 Model) 1 ton/ hour capacity

An Insightful Journey
Dashmesh Rubber Products based in Sarigam, Gujarat is a subsidiary company of Dashmesh Rubber Industries Private Limited. We purchased our first Shredder (R-1000) Equipment from Fornnax In the year 2018 to make Rubber Mulch with a capacity of 2 ton/hour. Equipments High-performance, greater efficiency and shortest ROI due to proven technology, after-sales support, delivery of genuine spare parts within 24-hours, providing timely input raw material support. We also purchased our second equipment in the year 2019 from Fornnax, which is one of the industry-leading capacity Secondary Shredder R-4000, giving a capacity of 6 tons/hour. Further, our group made expansion in 2020 with Fornnax Granulator TR-1400 capacity of 1.5 ton/hour. “Dashmesh Rubber Products Managing Director, Mr. Amritpal Singh Popli, says,”

About Dashmesh Rubber Industries Private Limited
Dashmesh Rubber Industries Private Limited is a 15-year-old company that reaps an annual turnover of 100 crores since its inception. It was founded by Shri. Rajinder Singh Popli and his son Mr. Amritpal Singh Popli, who first started manufacturing the Rubber Crumb Powder in 2005 at their unit in Daman. It was established with the name M/S A.K. Rubber.

In the year 2009, Dashmesh Rubber started with their journey of manufacturing Whole Tyre Reclaim Rubber at Sarigam. The company has become the largest manufacturer of branded commodities in India and on an international level. Dashmesh Rubber sells a wide range and grade of Natural Tube Reclaim Sheet, Reclaim Rubber Sheet, Super Fine Rubber Crumb Powder, Super Fine Latex (White Reclaim Sheet), and Steel Free Rubber. These products are mainly used in the Molded items, Automobile Industry, types of floor mats, recycled tyres and tubes, Battery Containers, V Belts and the Conveyor Belts, and Machinery parts. They are all ‘Reach Compliance’ products.

Dashmesh Rubber Industries Private Limited subsidiary company Dashmesh Rubber Product currently produces 100 MT/Day with the help of Fornnax Rubber Mulch plant R-4000. Dashmesh Rubber also possesses Fornnax’s Steel Cleaning Plant that cleans the liberated steel. This is generated after shredding from tyres to get a higher price for the product from the market. With this, Dashmesh Rubber is looking forward to starting 30 MT/day Crumb Rubber Granules Plant shortly using the equipment from Fornnax. The MD of Dashmesh Rubber Products, Mr. Amritpal Singh Popli, is a fast decision-maker and a business enthusiast with strategic planning.

The Focus of Dashmesh Rubber - To Work with the Best
Mr. Amritpal Singh Popli, the Owner and MD of Dashmesh Rubber Products, is involved with the company since its establishment. The two companies Dashmesh Rubber Industries Private Limited and M/S A.K. Rubber, were founded to explore great marketing opportunities and on curiosity lines. Dashmesh Rubber carries out recycling of the end-of-life tyres to turn them into powders of various sizes. These powders are further processed into Rubber Matting and Reclaim Rubber Sheets. While production, various types, and sizes of rubber powder from 30 mesh to 120 mesh are being used. The company is already having two Plants. In their First Plant, Dashmesh Rubber was using Radial Truck Tyres as an input to make rubber powder to produce reclaimed rubber sheets further. In Plant-2, Company was using nylon Truck Tyres as an input to make rubber powder to manufacture reclaim rubber sheets. For further expansion of their Rubber Plant and achieving business flexibility, Dashmesh Rubber Industries Pvt. Ltd. was looking forward to installing the turnkey high capacity Tyre Recycling Application Plant. They were looking for suppliers who can provide equipment based on easy maintenance, power-efficient, and low level of downtime. Dashmesh Rubber Products being in this line for years together, have heard about Fornnax Machinery that produces Crumb Rubber Granules and Rubber Mulch in Gujarat. In the year 2018, very few companies were selling complete tyre recycling plants. Thus, by comparing Fornnax to other market players according to their equipment features, it turned out to be a market leader. Mr. Amritpal Singh Popli says, “While selecting Fornnax, I came across the company’s biggest competitor, but their equipment and plant cost was 50-60% more expensive than Fornnax. These plants used more power that was twice of what Dashmesh Rubber possess. A few more alternatives were quite large that would have made Dashmesh Rubber extends its production facility.”

So, at this point, Fornnax has already supplied complete Tyre Recycling Plants to manufacture Crumb Rubber Granules in Gujarat. In India, Fornnax has received great references, plus its track record in the global tyre recycling industry was quite accomplished. MD of Dashmesh Rubber Products, Mr. Amritpal, says, “Fornnax stands for great equipment quality, and its equipment runs smoothly too. Plant equipment is produced and developed using years of experience. Moreover, Fornnax holds years of experience in Tyre Recycling, so their team is aware of every minute detail. They have an established market reputation to prove themselves.”

Excelling on Business Front by Choosing Fornnax
It’s been 2 years since Dashmesh Rubber Product has finalized their deal with Fornnax for their first equipment. Moreover, Dashmesh Rubber is having a strong production manager who possesses a good experience to operate the company’s European Machinery Plants. So, the market research showed that Fornnax equipment is good to start.

Mr. Amritpal Singh says, “Dashmesh Rubber is satisfied to acquire the advanced equipment from Fornnax. By looking at the equipment running cost, capital expenditure, delivery dates, and equipment installation, no company can give competition to Fornnax. Fornnax is not only selling types of equipment but also forming business relationships. Dashmesh Rubber Product has all appreciation for Fornnax for selling Tyre Recycling Machineries, providing contacts of the raw material suppliers, and selling of outputs in the market. We felt that we are in the right hands and started with Fornnax’s lowest capacity, Rubber Mulch Plant that includes Secondary Shredder R-1000 with PLC Panel. It comes with Conveying and Magnetic Separation System with an Input size of 150 mm and gives Output size of 20-30 mm Steel Free Rubber Mulch with a capacity of 2 tons/hour.”

Dashmesh Rubber Product - An Ambitious Plan to Expand with Fornnax
Dashmesh Rubber Products is one of the popular Recycler with an experienced team to handle various departments. Like raw materials purchase department, production team for higher productivity, sales department to sell the output materials, and to find buyers for the expansion of the company. With an efficient team onboard, Dashmesh Rubber Products started with The TDF Chip Production in 2018. Dashmesh entered in the market with the support from Fornnax and sold TDF chips that are 98% Steel Free. Dashmesh Rubber Products is selling 30 MT/Day to Continuous Pyrolysis Plants and Cement Industries. The detailed conversation with the buyers showed that there is a huge market for the Cleaned Steel and TDF Chips. But, Secondary Shredder R-1000 may not be sufficient for this.

Dashmesh Rubber Products decided to purchase the industry's highest capacity Secondary Shredder R-4000, for Tyre Recycling with an Input capacity of 6 tons/hour. The company also converted the R-1000 in Steel Cleaning Plant by modifying it with the help of Fornnax. Although Dashmesh Rubber Products has an experienced production manager who had an experience of 10 years to operate the European Plants, he faced problems like machinery wear and tear and acquiring spare parts from the market. This lead to downtime and all the problems related to the types of machinery were explained to Fornnax’s team in CBPD or Customer-Based Product Development Process. The problems included occasional damage of the rotor blade holder, screen jamming, wear of rotor bolt, and problem with maintenance bolt for cutting chamber. Fornnax kept all these things in mind and solved it in their next order of Secondary Shredder R-4000.

Mr. Suresh Singh, Production Manager at Dashmesh Rubber Products, cites, “I had a great time sitting with the engineering team of Fornnax as they list down the suggestions and changes told. There was a Fornnax machine having a capacity of 2 tons/hour, but Dashmesh Rubber products were facing problems related to fixed bolts to open the cutting chamber. It consumed more downtime. Fornnax’s team heard about good things and implemented a new design of replacing the I-Bolts instead of the fixed bolts in their new machinery. This machinery was R-4000 with a capacity of 6 tons/hour and brought forth the changes that result in reducing the maintenance cost and downtime. It’s excellent to be included in the evaluation and designing process.”

So, Dashmesh Rubber Products expanded the Rubber Mulch Plant in the year 2019 by installing new Fornnax’s Machinery, giving an output of 6 tons/hour. It includes the Secondary Shredder R-4000 with PLC Panel, Conveying, and Magnetic Separation System, giving an Input size of 150mm and Output size of 20-30 mm Steel Free Rubber Mulch. The Dashmesh Rubber sales team also stated that there is a great market for cleaned steel instead of liberated steel from Tyre Recycling. The price offered was also great, so Dashmesh Rubber Products has converted their R-1000 Fornnax’s Steel Cleaning System by modifying it and got it attached with Drum magnet, Steel Cleaner, etc. This machine started the Steel Cleaning Process liberated from Secondary Shredder R-4000 that produces 100 MT/Day Steel Free Rubber Mulch.

After-Sales Support Service by Fornnax
Acquiring a complete Tyre Recycling Plant is a larger investment. Mr. Amritpal Singh understands the significance of maintenance of machinery and the minimizing of downtime. Along with ordering equipment, Dashmesh Rubber Products also ordered spare parts like wear plates, blades, screens, and an annual service contract. Mr. Suresh Singh appreciated the support of Fornnax representative Milan Kundariya. Mr. Suresh says, “In technical matter, Milan Kundariya has always provided the support who is the After-sales Service Head. Mr. Milan is just a call away to provide maintenance support for the plant. Fornnax provided wear and tear parts within 24-hours for all the delivered machines. This is an important trust factor that helps us to run the plant 24x7 without any type of breakdown.”

Mr. Amritpal Singh, MD of Dashmesh Rubber Products, states, “We earn money when the equipment is in production. It is important to keep minimum downtime by serving the equipment according to the provided schedule and using genuine spare parts. While ordering new equipment, we sign a service contract. The reason is to get continuous support for the equipment and to optimize it.”

Dashmesh Rubber Products - Expansion Plan with Fornnax’s TDF to Crumb Rubber Production
In 2019, Dashmesh Rubber Products was the largest TDF Chips supplier in India as their Fornnax’s Rubber Mulch Plant R-4000 was producing 100 MT/Day Steel Free Chips. After getting success with the Tyre Recycling Rubber Mulch Plant, Mr. Amritpal Singh, the decision-maker for Dashmesh Rubber, suggested his team to expand further in the same field.

After a wide research, the company added Fornnax’s full Tyre Recycling Crumb Rubber Plant. Dashmesh is already having a huge market in Tyre Recycling and Crumb Rubber Granules that they manufacture of 0.8 to 4 mm in size and are Steel and Fiber free. The Rubber Granules produced by Dashmesh Rubber Products are used for producing recreational and sports objects, and the artificial sports field.

For manufacturing, the company considers factors like endurance, flexibility, heath, low abrasion, and environmental factors. In February 2020, Dashmesh finalized the Tyre Recycling Crumb Rubber Line (CRM-1500), giving 1.5 tons/hour. The plant includes Granulator TR-1400 with PLC Panel, Pneumatic Conveying System, and Separation Systems. With its help, Dashmesh can produce more tyre shreds, Crumb Rubber, or Rubber Granules of 0.8 to 4mm in size that is 99.9% Steel and Fiber free.

Collaborating with the Top-Notch Company Fornnax

Dashmesh Rubber Products MD, Mr. Amritpal Singh Popli, says, “If I had an opportunity to rebuild my production facility, I would change a few things. I may choose large machines or build a larger facility. But, I will look forward to partner again with Fornnax because of proven and highly efficient shredding technology, solid and robust construction of equipment, the on-time delivery of spare parts and great after-sales support. Their continuous support to achieve excellent ROI in a short time is marvelous.”